Oct 3, 20234 minData Ask the Right Questions. Creativity Answers. Originally published at Brandingmag.com In the world of modern marketing, data reigns supreme. Most consider it the foundation of...
Oct 2, 20236 minIt’s All About Perspective: Why Good Writers Are Great for BrandsOrignally published at Brandingmag.com F. Scott Fitzgerald. Dorothy Sayers. Don DeLillo. Joseph Heller. James Patterson. Salman Rushdie....
Sep 27, 20235 minBreak the Rules: Brand Language is Yours to Create Originally published on Brandingmag.com January 31st, 2023 Like most people, writers are drawn to rules, or guidelines at the very least....