Paul Anderson Writing Services
Second Step® is an education tech company that makes social-emotional learning programs and content. I've driven creative strategy and narrative development for several campaigns, including the launch of their new High School program.
I developed the narrative concept and copy for the spring 24' program brochure for Second Step, a social-emotional learning curriculum company.
I played a vital role in developing and launching the Second Step Insights Blog, a high traffic thought leadership and sales enablement platform. I regularly contribute articles that attract thousands of readers a week.
Creative and narrative development for the Second Step High School brand and product launch campaign, including the winning tagline: 'Create a Culture Where Everyone Is Most Likely to Succeed'
