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Paul Anderson Writing Services
Second Step is an education tech company that makes social-emotional learning programs and content. I've driven creative strategy and narrative development for several campaigns, including the launch of their new High School program.
I developed the narrative concept and wrote all copy for the spring 24' brochure for Second Step, a social-emotional learning curriculum company.
Creative and narrative development for the Second Step High School brand and product launch campaign, including the winning tagline: 'Create a Culture Where Everyone Is Most Likely to Succeed'
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